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https://leowiki.com | Framework for “Investment Contract” Analysis of Digital Assets

[ 1 ]

I. Introduction

If you are considering an initial Coin Offering, sometimes referred to as an “ ICO, ” or differently engaging in the offer, sale, or distribution of a digital asset, [ 2 ] you need to consider whether the U.S. federal securities laws apply. A threshold emergence is whether the digital asset is a “ security ” under those laws. [ 3 ] The term “ security system ” includes an “ investment shrink, ” american samoa well as other instruments such as stocks, bonds, and movable shares. A digital asset should be analyzed to determine whether it has the characteristics of any intersection that meets the definition of “ security ” under the federal securities laws. In this guidance, we provide a model for analyzing whether a digital asset has the characteristics of one particular character of security – an “ investment contract. ” [ 4 ] Both the Commission and the federal courts frequently use the “ investment compress ” analysis to determine whether singular or novel instruments or arrangements, such as digital assets, are securities subject to the union securities laws .
The U.S. Supreme Court ‘s Howey case and subsequent font law have found that an “ investment abridge ” exists when there is the investment of money in a common enterprise with a reasonable expectation of profits to be derived from the efforts of others. [ 5 ] The alleged “ Howey screen ” applies to any contract, schema, or transaction, careless of whether it has any of the characteristics of typical securities. [ 6 ] The focus of the Howey analysis is not alone on the mannequin and terms of the instrument itself ( in this case, the digital asset ) but besides on the circumstances surrounding the digital asset and the manner in which it is offered, sold, or resold ( which includes secondary market sales ). consequently, issuers and early persons and entities engaged in the selling, offer, sale, resale, or distribution of any digital asset will need to analyze the relevant transactions to determine if the union securities laws put on .
The federal securities laws require all offers and sales of securities, including those involving a digital asset, to either be registered under its provisions or to qualify for an exemption from registration. The registration provisions require persons to disclose certain information to investors, and that data must be arrant and not materially misleading. This necessity for disclosure furthers the federal securities laws ‘ goal of providing investors with the information necessary to make inform investment decisions. Among the information that must be disclosed is information relating to the essential managerial efforts that affect the success of the enterprise. [ 7 ] This is truthful in the shell of a pot, for exemplar, but besides may be true for early types of enterprises careless of their organizational structure or form. [ 8 ] Absent the disclosures required by law about those efforts and the advancement and prospects of the enterprise, significant informational asymmetries may exist between the management and promoters of the enterprise on the one hand, and investors and prospective investors on the other hand. The reduction of these information asymmetries through required disclosures protects investors and is one of the primary coil purposes of the federal securities laws.

II. Application of Howey to Digital Assets

In this guidance, we provide a model for analyzing whether a digital asset is an investment contract and whether offers and sales of a digital asset are securities transactions. As note above, under the Howey test, an “ investment contract ” exists when there is the investment of money in a common enterprise with a fair expectation of profits to be derived from the efforts of others. Whether a detail digital asset at the meter of its put up or sale satisfies the Howey examination depends on the specific facts and circumstances. We address each of the elements of the Howey test below .

A. The Investment of Money    

The first prong of the Howey test is typically satisfied in an volunteer and sale of a digital asset because the digital asset is purchased or otherwise acquired in commute for value, whether in the form of actual ( or decree ) currency, another digital asset, or other type of retainer. [ 9 ]

B. Common Enterprise

Courts by and large have analyzed a “ park enterprise ” as a discrete chemical element of an investment compress. [ 10 ] In evaluating digital assets, we have found that a “ common enterprise ” typically exists. [ 11 ]

C. Reasonable Expectation of Profits Derived from Efforts of Others

normally, the main issue in analyzing a digital asset under the Howey test is whether a buyer has a reasonable anticipation of profits ( or other fiscal returns ) derived from the efforts of others. A buyer may expect to realize a retort through participating in distributions or through early methods of realizing admiration on the asset, such as selling at a acquire in a secondary marketplace. When a promoter, patronize, or other third party ( or affiliated group of one-third parties ) ( each, an “ active player ” or “ AP ” ) provides essential managerial efforts that affect the achiever of the enterprise, and investors sanely expect to derive net income from those efforts, then this prong of the test is met. relevant to this inquiry is the “ economic world ” [ 12 ] of the transaction and “ what character the instrument is given in department of commerce by the terms of the offer, the plan of distribution, and the economic inducements held out to the prognosis. ” [ 13 ] The inquiry, consequently, is an objective one, focused on the transaction itself and the manner in which the digital asset is offered and sold .
The follow characteristics are particularly relevant in an analysis of whether the third prong of the Howey test is satisfied .

1. Reliance on the Efforts of Others

The question into whether a buyer is relying on the efforts of others focuses on two key issues :

  • Does the purchaser reasonably expect to rely on the efforts of an AP?
  • Are those efforts “the undeniably significant ones, those essential managerial efforts which affect the failure or success of the enterprise,”[14] as opposed to efforts that are more ministerial in nature?

Although no one of the postdate characteristics is inevitably deciding, the stronger their presence, the more likely it is that a buyer of a digital asset is relying on the “ efforts of others ” :

  • An AP is responsible for the development, improvement (or enhancement), operation, or promotion of the network,[15] particularly if purchasers of the digital asset expect an AP to be performing or overseeing tasks that are necessary for the network or digital asset to achieve or retain its intended purpose or functionality.[16]
    • Where the network or the digital asset is still in development and the network or digital asset is not fully functional at the time of the offer or sale, purchasers would reasonably expect an AP to further develop the functionality of the network or digital asset (directly or indirectly).  This particularly would be the case where an AP promises further developmental efforts in order for the digital asset to attain or grow in value.
  • There are essential tasks or responsibilities performed and expected to be performed by an AP, rather than an unaffiliated, dispersed community of network users (commonly known as a “decentralized” network).
  • An AP creates or supports a market for,[17] or the price of, the digital asset.  This can include, for example, an AP that:  (1) controls the creation and issuance of the digital asset; or (2) takes other actions to support a market price of the digital asset, such as by limiting supply or ensuring scarcity, through, for example, buybacks, “burning,” or other activities.
  • An AP has a lead or central role in the direction of the ongoing development of the network or the digital asset.  In particular, an AP plays a lead or central role in deciding governance issues, code updates, or how third parties participate in the validation of transactions that occur with respect to the digital asset.
  • An AP has a continuing managerial role in making decisions about or exercising judgment concerning the network or the characteristics or rights the digital asset represents including, for example:
    • Determining whether and how to compensate persons providing services to the network or to the entity or entities charged with oversight of the network.
    • Determining whether and where the digital asset will trade.  For example, purchasers may reasonably rely on an AP for liquidity, such as where the AP has arranged, or promised to arrange for, the trading of the digital asset on a secondary market or platform.
    • Determining who will receive additional digital assets and under what conditions.
    • Making or contributing to managerial level business decisions, such as how to deploy funds raised from sales of the digital asset.
    • Playing a leading role in the validation or confirmation of transactions on the network, or in some other way having responsibility for the ongoing security of the network. 
    • Making other managerial judgements or decisions that will directly or indirectly impact the success of the network or the value of the digital asset generally.
  • Purchasers would reasonably expect the AP to undertake efforts to promote its own interests and enhance the value of the network or digital asset, such as where:
    • The AP has the ability to realize capital appreciation from the value of the digital asset.  This can be demonstrated, for example, if the AP retains a stake or interest in the digital asset.  In these instances, purchasers would reasonably expect the AP to undertake efforts to promote its own interests and enhance the value of the network or digital asset.
    • The AP distributes the digital asset as compensation to management or the AP’s compensation is tied to the price of the digital asset in the secondary market.  To the extent these facts are present, the compensated individuals can be expected to take steps to build the value of the digital asset.
    • The AP owns or controls ownership of intellectual property rights of the network or digital asset, directly or indirectly.
    • The AP monetizes the value of the digital asset, especially where the digital asset has limited functionality.

In evaluating whether a digital asset previously sold as a security should be reevaluated at the meter of former offers or sales, there would be extra considerations as they relate to the “ efforts of others, ” including but not limited to :

  • Whether or not the efforts of an AP, including any successor AP, continue to be important to the value of an investment in the digital asset.
  • Whether the network on which the digital asset is to function operates in such a manner that purchasers would no longer reasonably expect an AP to carry out essential managerial or entrepreneurial efforts.
  • Whether the efforts of an AP are no longer affecting the enterprise’s success.

2. Reasonable Expectation of Profits

An evaluation of the digital asset should besides consider whether there is a reasonable anticipation of profits. Profits can be, among other things, capital taste resulting from the development of the initial investment or clientele enterprise or a participation in earnings resulting from the consumption of purchasers ‘ funds. [ 18 ] Price admiration resulting entirely from external market forces ( such as general inflationary trends or the economy ) impacting the provision and requirement for an underlie asset generally is not considered “ profit ” under the Howey test .
The more the follow characteristics are confront, the more probable it is that there is a fair expectation of net income :

  • The digital asset gives the holder rights to share in the enterprise’s income or profits or to realize gain from capital appreciation of the digital asset.
    • The opportunity may result from appreciation in the value of the digital asset that comes, at least in part, from the operation, promotion, improvement, or other positive developments in the network, particularly if there is a secondary trading market that enables digital asset holders to resell their digital assets and realize gains.
    • This also can be the case where the digital asset gives the holder rights to dividends or distributions.
  • The digital asset is transferable or traded on or through a secondary market or platform, or is expected to be in the future.[19]
  • Purchasers reasonably would expect that an AP’s efforts will result in capital appreciation of the digital asset and therefore be able to earn a return on their purchase. 
  • The digital asset is offered broadly to potential purchasers as compared to being targeted to expected users of the goods or services or those who have a need for the functionality of the network.
    • The digital asset is offered and purchased in quantities indicative of investment intent instead of quantities indicative of a user of the network.  For example, it is offered and purchased in quantities significantly greater than any likely user would reasonably need, or so small as to make actual use of the asset in the network impractical.
  • There is little apparent correlation between the purchase/offering price of the digital asset and the market price of the particular goods or services that can be acquired in exchange for the digital asset.
  • There is little apparent correlation between quantities the digital asset typically trades in (or the amounts that purchasers typically purchase) and the amount of the underlying goods or services a typical consumer would purchase for use or consumption.
  • The AP has raised an amount of funds in excess of what may be needed to establish a functional network or digital asset. 
  • The AP is able to benefit from its efforts as a result of holding the same class of digital assets as those being distributed to the public. 
  • The AP continues to expend funds from proceeds or operations to enhance the functionality or value of the network or digital asset.
  • The digital asset is marketed, directly or indirectly, using any of the following:
    • The expertise of an AP or its ability to build or grow the value of the network or digital asset.
    • The digital asset is marketed in terms that indicate it is an investment or that the solicited holders are investors.
    • The intended use of the proceeds from the sale of the digital asset is to develop the network or digital asset.
    • The future (and not present) functionality of the network or digital asset, and the prospect that an AP will deliver that functionality.
    • The promise (implied or explicit) to build a business or operation as opposed to delivering currently available goods or services for use on an existing network.
    • The ready transferability of the digital asset is a key selling feature.  
    • The potential profitability of the operations of the network, or the potential appreciation in the value of the digital asset, is emphasized in marketing or other promotional materials.
    • The availability of a market for the trading of the digital asset, particularly where the AP implicitly or explicitly promises to create or otherwise support a trading market for the digital asset.

In evaluating whether a digital asset previously sold as a security should be reevaluated at the time of belated offers or sales, there would be extra considerations as they relate to the “ reasonable expectation of profits, ” including but not limited to :

  • Purchasers of the digital asset no longer reasonably expect that continued development efforts of an AP will be a key factor for determining the value of the digital asset.
  • The value of the digital asset has shown a direct and stable correlation to the value of the good or service for which it may be exchanged or redeemed.
  • The trading volume for the digital asset corresponds to the level of demand for the good or service for which it may be exchanged or redeemed.
  • Whether holders are then able to use the digital asset for its intended functionality, such as to acquire goods and services on or through the network or platform.
  • Whether any economic benefit that may be derived from appreciation in the value of the digital asset is incidental to obtaining the right to use it for its intended functionality.
  • No AP has access to material, non-public information or could otherwise be deemed to hold material inside information about the digital asset.

3. Other Relevant Considerations

When assessing whether there is a reasonable arithmetic mean of profit derived from the efforts of others, federal courts look to the economic world of the transaction. [ 20 ] In doing then, the courts besides have considered whether the instrumental role is offered and sold for use or consumption by purchasers. [ 21 ]
Although no one of the pursuit characteristics of use or pulmonary tuberculosis is inevitably determinant, the stronger their presence, the less probable the Howey quiz is met :

  • The distributed ledger network and digital asset are fully developed and operational.
  • Holders of the digital asset are immediately able to use it for its intended functionality on the network, particularly where there are built-in incentives to encourage such use.
  • The digital assets’ creation and structure is designed and implemented to meet the needs of its users, rather than to feed speculation as to its value or development of its network.  For example, the digital asset can only be used on the network and generally can be held or transferred only in amounts that correspond to a purchaser’s expected use.
  • Prospects for appreciation in the value of the digital asset are limited.  For example, the design of the digital asset provides that its value will remain constant or even degrade over time, and, therefore, a reasonable purchaser would not be expected to hold the digital asset for extended periods as an investment.
  • With respect to a digital asset referred to as a virtual currency, it can immediately be used to make payments in a wide variety of contexts, or acts as a substitute for real (or fiat) currency. 
    • This means that it is possible to pay for goods or services with the digital asset without first having to convert it to another digital asset or real currency.
    • If it is characterized as a virtual currency, the digital asset actually operates as a store of value that can be saved, retrieved, and exchanged for something of value at a later time.
  • With respect to a digital asset that represents rights to a good or service, it currently can be redeemed within a developed network or platform to acquire or otherwise use those goods or services.  Relevant factors may include: 
    • There is a correlation between the purchase price of the digital asset and a market price of the particular good or service for which it may be redeemed or exchanged. 
    • The digital asset is available in increments that correlate with a consumptive intent versus an investment or speculative purpose.
    • An intent to consume the digital asset may also be more evident if the good or service underlying the digital asset can only be acquired, or more efficiently acquired, through the use of the digital asset on the network.
  • Any economic benefit that may be derived from appreciation in the value of the digital asset is incidental to obtaining the right to use it for its intended functionality.
  • The digital asset is marketed in a manner that emphasizes the functionality of the digital asset, and not the potential for the increase in market value of the digital asset.
  • Potential purchasers have the ability to use the network and use (or have used) the digital asset for its intended functionality.
  • Restrictions on the transferability of the digital asset are consistent with the asset’s use and not facilitating a speculative market.
  • If the AP facilitates the creation of a secondary market, transfers of the digital asset may only be made by and among users of the platform.

Digital assets with these types of consumption or pulmonary tuberculosis characteristics are less likely to be investment contracts. For example, take the case of an on-line retailer with a fully-developed function business. The retailer creates a digital asset to be used by consumers to purchase products only on the retailer ‘s network, offers the digital asset for sale in exchange for real currency, and the digital asset is redeemable for products commensurately priced in that real currentness. The retailer continues to market its products to its existing customer root, advertises its digital asset requital method acting as contribution of those efforts, and may “ reward ” customers with digital assets based on product purchases. Upon receipt of the digital asset, consumers immediately are able to purchase products on the network using the digital asset. The digital assets are not assignable ; preferably, consumers can only use them to purchase products from the retailer or sell them back to the retailer at a discount to the master buy monetary value. Under these facts, the digital asset would not be an investment contract .
even in cases where a digital asset can be used to purchase goods or services on a network, where that network ‘s or digital asset ‘s functionality is being developed or improved, there may be securities transactions if, among other factors, the following is present : the digital asset is offered or sold to purchasers at a discount rate to the value of the goods or services ; the digital asset is offered or sold to purchasers in quantities that exceed reasonable function ; and/or there are limited or no restrictions on reselling those digital assets, particularly where an AP is continuing in its efforts to increase the value of the digital assets or has facilitated a secondary commercialize .

III. Conclusion

The discussion above identifies some of the factors market participants should consider in assessing whether a digital asset is offered or sold as an investment contract and, consequently, is a security. It besides identifies some of the factors to be considered in determining whether and when a digital asset may no long be a security. These factors are not intended to be exhaustive in evaluating whether a digital asset is an investment contract or any early type of security, and no unmarried gene is deciding ; preferably, we are providing them to assist those engaging in the crack, sale, or distribution of a digital asset, and their advocate, as they consider these issues. We encourage grocery store participants to seek the advice of securities guidance and engage with the Staff through www.sec.gov/finhub .
[ 1 ] This model represents the views of the Strategic Hub for Innovation and Financial Technology ( “ FinHub, ” the “ Staff, ” or “ we ” ) of the Securities and Exchange Commission ( the “ Commission ” ). It is not a rule, regulation, or argument of the Commission, and the Commission has neither approved nor disapproved its message. further, this model does not replace or supersede existing case jurisprudence, legal requirements, or statements or guidance from the Commission or Staff. Rather, the model provides extra guidance in the areas that the Commission or Staff has previously addressed. See, e.g., Report of Investigation Pursuant to Section 21(a) of the Securities Exchange Act of 1934: The DAO ( Exchange Act Rel. No. 81207 ) ( July 25, 2017 ) ( “ The DAO Report “ ) ; William Hinman, Digital Asset Transactions: When Howey Met Gary (Plastic), Remarks at the Yahoo Finance All Markets Summit : Crypto ( June 14, 2018 ), available at hypertext transfer protocol : //leowiki.com/news/speech/speech-hinman-061418.

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[ 2 ] The condition “ digital asset, ” as used in this framework, refers to an asset that is issued and transferred using stagger daybook or blockchain technology, including, but not limit to, alleged “ virtual currencies, ” “ coins, ” and “ tokens. ”
[ 3 ] The term “ security ” is defined in section 2 ( a ) ( 1 ) of the Securities Act of 1933 ( the “ Securities Act ” ), Section 3 ( a ) ( 10 ) of the Securities Exchange Act of 1934, part 2 ( a ) ( 36 ) of the Investment Company Act of 1940, and section 202 ( a ) ( 18 ) of the Investment Advisers Act of 1940 .
[ 4 ] This framework is intended to be instructive and is based on the Staff ‘s experiences to go steady and relevant law and legal precedent. It is not an exhaustive treatment of the legal and regulative issues relevant to conducting an analysis of whether a product is a security, including an investment contract analysis with deference to digital assets by and large. We expect that analysis concerning digital assets as securities may evolve over meter as the digital asset market matures. besides, no one divisor is necessarily dispositive as to whether or not an investment contract exists .
[ 5 ] SEC v. W.J. Howey Co., 328 U.S. 293 ( 1946 ) ( “ Howey “ ). See also United Housing Found., Inc. v. Forman, 421 U.S. 837 ( 1975 ) ( “ Forman “ ) ; Tcherepnin v. Knight, 389 U.S. 332 ( 1967 ) ( “ Tcherepnin “ ) ; SEC v. C. M. Joiner Leasing Corp., 320 U.S. 344 ( 1943 ) ( “ Joiner “ ) .
[ 6 ] Whether a sign, outline, or transaction is an investment sign is a matter of federal, not state of matter, law and does not turn on whether there is a formal condense between parties. rather, under the Howey examination, “ form [ is ] disregarded for means and the emphasis [ is ] on economic reality. ” Howey, 328 U.S. at 298. The Supreme Court has far explained that that the term security “ embodies a flexible preferably than a static principle ” in order to meet the “ variable schemes devised by those who seek the manipulation of the money of others on the promise of profits. ” Id. at 299 .
[ 7 ] Issuers of digital assets, like all issuers, must provide full and fair disclosure of material information reproducible with the requirements of the federal securities laws. Issuers of digital assets should be guided by the regulative framework and concepts of materiality. What is material depends upon the nature and structure of the issuer ‘s particular net and circumstances. See TSC Industries v. Northway, 426 U.S. 438, 449 ( 1976 ) ( a fact is fabric “ if there is a substantial likelihood that a fair stockholder would consider it authoritative ” in making an investment decision or if it “ would have been viewed by the reasonable investor as having significantly altered the ‘total mix ‘ of information made available ” to the stockholder ) .
[ 8 ] See The DAO Report .
[ 9 ] The lack of monetary retainer for digital assets, such as those distributed via a alleged “ bounty program ” does not mean that the investing of money prong is not meet. As the Commission explained in The DAO Report, “ [ one ] n determining whether an investing contract exists, the investing of ‘money ‘ motivation not take the class of cash ” and “ in malice of Howey’s reference book to an ‘investment of money, ‘ it is well established that cash is not the only form of contribution or investing that will create an investment contract. ” The DAO Report at 11 ( citation omitted ). See In re Tomahawk Exploration LLC, Securities Act Rel. 10530 ( Aug. 14, 2018 ) ( issue of tokens under a alleged “ bounty course of study ” constituted an offer and sale of securities because the issuer provided tokens to investors in switch over for services designed to advance the issuer ‘s economic interests and foster a trade market for its securities ). Further, the miss of monetary circumstance for digital assets, such as those distributed via a alleged “ air drop, ” does not mean that the investment of money prong is not satisfied ; consequently, an airdrop may constitute a sale or distribution of securities. In a alleged “ airdrop, ” a digital asset is distributed to holders of another digital asset, typically to promote its circulation .
[ 10 ] In order to satisfy the “ coarse enterprise ” expression of the Howey test, union courts require that there be either “ horizontal commonality ” or “ vertical commonality. ” See Revak v. SEC Realty Corp., 18 F.3d. 81, 87-88 ( 2d Cir. 1994 ) ( discussing horizontal commonalty as “ the connect of each individual investor ‘s fortunes to the fortunes of the other investors by the pool of assets, normally combined with the pro-rata distribution of profits ” and two variants of vertical commonalty, which focus “ on the relationship between the showman and the soundbox of investors ” ). The Commission, on the other hand, does not require erect or horizontal commonality per se, nor does it view a “ common enterprise ” as a distinct element of the term “ investing contract. ” In re Barkate, 57 S.E.C. 488, 496 n.13 ( Apr. 8, 2004 ) ; see also the Commission ‘s supplementary brief at 14 in SEC v. Edwards, 540 U.S. 389 ( 2004 ) ( on imprison to the 11th Circuit ) .
[ 11 ] Based on our experiences to date, investments in digital assets have constituted investments in a park enterprise because the fortunes of digital asset purchasers have been linked to each other or to the success of the showman ‘s efforts. See SEC v. Int’l Loan Network, Inc., 968 F.2d 1304, 1307 ( D.C. Cir. 1992 ) .
[ 12 ] Howey, 328 U.S. at 298. See also Tcherepnin, 389 U.S. at 336 ( “ in searching for the mean and scope of the parole ‘security ‘ in the [ Acts ], form should be disregarded for meaning and the vehemence should be on economic reality. ” )
[ 13 ] Joiner, 320 U.S. at 352-53 .
[ 14 ] SEC v. Glenn W. Turner Enter., Inc., 474 F.2d 476, 482 ( 9th Cir. ), cert. denied, 414 U.S. 821, 94 S. Ct. 117, 38 L. Ed. 2d 53 ( 1973 ) ( “ Turner “ ) .
[ 15 ] In this guidance, we are using the term “ network ” broadly to encompass the versatile elements that comprise a digital asset ‘s network, enterprise, platform, or application .
[ 16 ] We recognize that holders of digital assets may put forth some attempt in the operations of the network, but those efforts do not negate the fact that the holders of digital assets are relying on the efforts of the AP. That a system assigns “ nominal or express responsibilities to the [ investor ] does not negate the being of an investment contract. ” SEC v. Koscot Interplanetary, Inc., 497 F.2d 473, 483 n.15 ( 5th Cir. 1974 ) ( citation and citation marks omitted ). If the AP provides efforts that are “ the undeniably significant ones, those all-important managerial efforts which affect the failure or success of the enterprise, ” and the AP is not merely performing ministerial or act tasks, then there likely is an investment contract. See Turner, 474 U.S. at 482 ; see also The DAO Report ( although DAO token holders had certain vote rights, they however reasonably relied on the managerial efforts of others ). managerial and entrepreneurial efforts typically are characterized as involving expertness and decision-making that impacts the success of the commercial enterprise or enterprise through the application of skill and judgment .
[ 17 ] See, e.g., Gary Plastic Packaging Corp. v. Merrill Lynch, Pierce Fenner & Smith, 756 F.2d 230 ( 2d Cir. 1985 ) .
[ 18 ] See Forman, 421 U.S. at 852.

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[ 19 ] Situations where the digital asset is exchangeable or cashable entirely for goods or services within the network or on a platform, and may not differently be transferred or sold, may more probably be a requital for a good or service in which the buyer is motivated to use or consume the digital asset. See discussion of “ other relevant Considerations. ”
[ 20 ] As noted above, under Howey, courts conduct an objective inquiry focused on the transaction itself and the manner in which it is offered .
[ 21 ] See Forman, 421 U.S. at 852-53 ( where a buyer is not “ ‘attracted entirely by the prospects of a render ‘ on his investing. .. [ but ] is motivated by a desire to use or consume the detail purchased. .. the securities laws do not apply. “ ) .

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