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Manny Pacquiao launches his own fan-backed cryptocurrency

Champion boxer Manny Pacquiao announced the launch of his own cryptocurrency at a concert in Manila on Sunday. The cryptocurrency, called the Pac, will allow fans to buy trade and interact with Pacquiao — the 40-year old boxer, Filipino Senator, and former basketball player — via social media. The Pac behaves like a convention cryptocurrency in the sense that it provides a digitally tradeable token with a floating value secured by a decentralize ledger. But unlike other cryptocurrencies such as Bitcoin, the value of the Pac is touted as being backed by demand from Pacquiao ‘s fan base for his merchandise. The Pac keepsake will be listed on the Global Crypto Offering Exchange ( GCOX ), a crypto-exchange based in Singapore that specialises in developing celebrity tokens.

SEE: How blockchain will disrupt business (ZDNet/TechRepublic special feature) | Download the free PDF version (TechRepublic) “ GCOX helps celebrities leverage their popularity like never before by creating their own exclusive, individualized crypto, known as Celebrity Tokens. Through single products, services, and social interactions, GCOX revolutionises the way celebrities interact with their fans, giving the public unparallelled access to celebrities. ” the company said in a blog post. “ GCOX ‘s integral premise is built upon its four core platforms : Celeb-listing, celebreneur, celeb-connect, and celeb-charity, which in flex are based on GCOX ‘s proprietary blockchain known as Acclaim. ” The Pac can merely be used to purchase goods within programs supported by Pacquiao ‘s digital requital system “ Pacpay ”, which only supports the purchase of Pacquiao trade. previous celebrity-backed cryptocurrency ventures have been unsuccessful thus far, with boxer Floyd Mayweather and music producer DJ Khaled being charged final class by the US Securities and Exchange Commission ( SEC ) for failing to disclose that they were paid to promote a cryptocurrency called CentraCoin. Mayweather received $ 100,000 to promote the digital token by saying on social media : “ Get yours before they sell out, I got mine ”. Khaled, interim, called CentraCoin a “ game changer ” on Twitter for $ 50,000. The company behind CentraCoin was finally charged by the SEC as the entire system was deemed deceitful. Pacquiao is the first celebrity to launch a cryptocurrency that uses fans to immediately prop up the value of the currentness. early celebrities such as singer Jason Derulo, tennis star Caroline Wozniacki, and early soccer musician Michael Owen are reportedly set to launch their own fame tokens later this year.

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