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How to Come Up with a Business Name | Vistaprint

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passion. Energy. courage. That ’ s what it takes to start a new occupation. You have a great idea for a commercial enterprise, you ’ ve started drafting a plan, and you have a potential node basis in heed. You ’ re ( about ) cook to go for it .
A good commercial enterprise name should embody the feel of your mark. It should be memorable. It should remind your employees why you ’ re doing what you ’ ra doing .
A good clientele name should embody the find of your brand. It should be memorable. It should remind your employees why you ’ re doing what you ’ ra doing.

You could pay a appoint means thousands of dollars to find a name that ’ s new, on-trend, industry-relevant, memorable, and untrademarked. But you ’ re merely starting out, and you have other priorities…instead of paying person to name your business, try getting inspired on your own ( it ’ second absolve ! ) .
In this article, we ’ ll give you eighteen tips for coming up with a great business mention .

  • Use acronyms
  • Create mash-ups
  • Get inspiration from mythology and literature
  • Use foreign words
  • Use your own name
  • Take a look at a map
  • Mix things up
  • Partner with another company
  • Leverage nicknames
  • Use a symbol
  • Make it descriptive
  • Use latin
  • Look at your product from another angle
  • Abbreviate
  • Tweak the spelling
  • Tell your story
  • Talk about what you believe in
  • Pick a word from the dictionary

1. Use acronyms

A fortune of major companies use acronym rather of their full names – it ’ second easier to remember. Take AOL ( America Online ) or BBC ( british Broadcasting Corporation ), for example. so, if your business is named ‘ Pearce Marketing Agency, ’ consider going by PMA .

2. Create mash-ups

Think about two or three words that are meaningful for you and your commercial enterprise. Can they be combined in some direction – either in pieces, or wholly ? Some examples include TripAdvisor, Evernote ( from “ constantly ” and “ note ” ), and Netflix ( “ internet ” and “ flicks ” ). A name like “ SaladGo ” promptly demonstrates that you ’ re running an restaurant that specializes in salads-to-go…all in fair three syllables .

3. Draw inspiration from mythology and literature

nike is one of the most iconic brands…and in Greek mythology, she ’ s the goddess of victory. other long-familiar companies like Oracle, Hermés, and Mars have fabulous names, besides. Do some research and see if there ’ s a fabulous figure that ’ randomness relevant to your company .
If you run a wine patronize, is there something you can do with ‘ Bacchus ’ to name your post ? Channel Aphrodite, the goddess of smasher, if you ’ rhenium think of a name for your smasher brand .

4. Use foreign words

Incorporating non-native linguistic process can make your clientele seem exotic…and memorable for electric potential customers. possibly it ’ s a hair salon with a french name or a tea shop with a japanese one .
Image of business cards: 1. Use acronyms, 2. Create mash-ups, 3. Draw inspiration from mythology and literature, 4. Use foreign words

5. Use your own name

It ’ s your business…why not incorporate your own identify ? many long-familiar brands use the godhead ’ s name – like Ben & Jerry ’ randomness ice cream, or Boeing ( named after fall through William Boeing ) .

6. Take a look at a map

Get inspired by the ball – have you ever heard of Amazon, the Internet retail giant ? It happens to be named after the largest river in the populace .

7. Mix things up

Try blending numbers five and six – can you combine depart of your name with partially of a city ? Take IKEA, for exemplar : this name comes from the founder ’ south appoint, Ingvar Kamprad, and his hometown, Elmtaryd Agunnaryd.

8. Partner with another company

Whether you ’ ra partner with another entrepreneur or merging with another company, blend pieces from both names to create a new one. When Twentieth Century Pictures and Fox Film Corporation merged, they plainly became twentieth Century Fox .
Image of business cards: 5. Use your own name, 6. Take a look at a map, 7. Mix things up, 8. Partner with another company

9. Leverage nicknames.

Have you gone by ‘ Ali ’ your whole life ? Use this as your company ’ randomness name for a personal allude. Or, use your child ’ mho name or nickname for a sentimental ( and impactful ) sword name. After all, Mercedes was named after the founder ’ south daughter .

10. Use a symbol.

Another way to come up with a clientele name is to draw inspiration from a symbol or necessity element of your work. A identify like Naturol communicates the business and is easy to remember. ( small clientele win-win ! )

11. Make it descriptive.

When you think about your business, what are the words that describe it best ? Write down all of your options, and visualize how these words can fit into your new logo or banner. Consider 7-Eleven : the name immediately tells you what ’ second extra about their clientele ( they ’ re open from 7AM-11PM every day ) .

12. Use latin.

possibly you thought latin class in school was a waste of time…but what if you could use your learnings to craft a name for your business ? This language is a great reservoir for commercial enterprise names, like Volvo ( “ I roll ” ) and Acer ( “ sharp, ” “ able ” ). Choose a password in Latin that represents your commercial enterprise, like Regius .
Image of business cards: 9. Leverage nicknames, 10. Use a symbol, 11. Make it descriptive, 12. Use latin

13. Look at your product from another angle.

Take a step back from your intersection and see if it reminds you of anything else…like a call that looks like a Blackberry. possibly you ’ re starting a cosmetics company, and notice that your makeup palettes look like flowers. Why not use that in the stigmatize name ?

14. Abbreviate.

A bang-up clientele name shouldn ’ metric ton be excessively long. If there ’ s a discussion or phrase that has a impregnable mean to you, think about using contribution of it for your sword name. Take Cisco, which was inspired by its establish localization, San Francisco .

15. Tweak the spelling.

Remove or add a letter, or wholly change the spell of a well-known bible to make your business name more attention-grabbing. Take Flickr and Tumblr, for example – these brands dropped the “ einsteinium ” at the end to create concise, attention-getting names. Or, choose a news that ’ s substantive for your caller and invent a new means to spell it, like Reebok did – the acrobatic stigmatize was inspired by the parole “ rhebok, ” an african antelope .

16. Tell your story.

Does your business have a great floor behind it ? Why not tell it with your business name ? Names like Virgin ( the founders ’ way of saying they were completely new to the business ) were born this way .
Image of business cards: 13. Look at your product from another angle, 14. Abbreviate, 15. Tweak the spelling, 16. Tell your story

17. Talk about what you believe in.

Use your clientele appoint as a manner to remind yourself ( and your employees and customers ) what you believe in. A name like “ Nomad ” immediately conjures thoughts of travel and gamble.

18. Pick a word from the dictionary.

If none of these ideas have inspired you yet, take a foliate from Twitter ’ s book and choose a random discussion from the dictionary .
Image of business cards: 17. Talk about what you believe in, 18. Pick a word from the dictionary.

What comes next?

once you ’ ve chosen the arrant business name, it ’ randomness time to take natural process. First of all, you should make indisputable it ’ second available – you don ’ triiodothyronine want your business to have the lapp mention as a rival. If your name is wholly alone, secure a match world name, set up an Instagram handle, and even think about applying for a trademark .
And for the fun part – once your business has a list, you can start promoting it with some basic marketing materials. Display your business list on postcards, clientele cards, and so much more. Keep your logo and baptismal font coherent to create a customer feel that ’ second on-brand from start-to-finish .

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