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27 Irresistible Content Marketing Examples For Any Industry in 2023

We’ve scoured the mạng internet béo find some of the most creative & effective nội dung dịch vụ seo tổng thể website
examples in 2023 .Explore this danh sách Khủng get inspired, boost your creativity, và brainstorm something great for your company .

Our Top Content Marketing Examples for 2023

We chose these 27 examples based on originality, effectiveness, their ability lớn inspire, & their emotional impact .

In this article, we’ll explore nội dung marketing examples in the following areas :

  • Interactive content marketing
  • Video content marketing
  • Social media content marketing
  • B2B content marketing
  • B2C content marketing
  • Ebook content marketing
  • Creative content marketing
  • Blogging content marketing

Marketing Examples From the Creative Industry

1. Canva’s Design Challenge Campaign

A screenshot of Canva's Instagram shows a user's graphic design featuring the words Canva ’ s well-known graphic kiến thiết platform makes nội dung creation easier for businesses, influencers, và creators everywhere .In 2022, it launched an ongoing weekly contest for users béo chiến hạ some sweet prizes, lượt thích a paid annual membership béo Canva .The # CanvaDesignChallenge calls for quality, original, & sometimes “ out there ” images. A Canva staff panel judges submissions. Then, they choose their top five at the kết thúc of the week .

Check out past weekly winners on Canva’s Instagram page or view one of the weekly challenges.
Our Top Takeaway:

It’s a perfect example of cultivating user-generated nội dung ( UGC ). Since launching, Canva has amassed 36,000 posts under the hashtag # CanvaDesignChallenge. Now, its đội can choose which nội dung phệ chia sẻ on Instagram by barely lifting a finger. Moreover, Canva — a leader in creativity — gives its users a chance lớn be the experts .Canva challenges nội dung creators lớn think outside the box và craft something mới ra. It’s also building a community of creators excited bự use the công cụ và show off their skills. How can your brand bởi vì the same for your audience with its nội dung ?

2. Adobe x Sundance Film Festival Video Series 2023

A screenshot of Adobe’s Youtube page shows a series of videos with independent filmmakers and actors honored at Sundance Film Festival 2023. Innovative computer software company, Adobe, is perhaps known best for its Photoshop và PDF services — but they also help independent filmmakers bring their ideas lớn the big màn hình hiển thị .In early 2023, Adobe Software became the official editing platform for Sundance Film Festival. To get users excited ( and Adobe video clip editing solutions ), they created a series of interviews & behind-the-scenes nội dung with actors, filmmakers, & festival attendees .

Our Top Takeaway:

Sundance Film Festival is one of the world’s largest & most prestigious film festivals. So phệ be the official editing software of such an sự kiện is a tremendous honor. And the behind-the-scenes nội dung is just a cherry on the sundae .If an opportunity presents itself phệ be a sponsor or partner of a creative chiến dịch, festival, or awards show — take it ! Even smaller partnerships can have huge benefits .Partnerships can help convince prospective customers your sản phẩm is the superior choice .

Interactive Marketing 

3. Spotify Wrapped 2022 

A screenshot depicts 3 Spotify Wrapped examples on iPhone screens against a bright orange background. The first Wrapped example features a purple background, colorful shapes, and the words “2022 Wrapped.” The second Wrapped example shows graphic renderings of planets rotating around the sun—each planet representing a genre a user listened to that year. Finally, the third Wrapped example shows a title generated by Spotify that best describes the user’s listening style. In this example, the user is an “Adventurer.”In the past several years, Spotify Wrapped has become a much-anticipated holiday treat for listeners. The âm nhạc streaming service started this experiential marketing chiến dịch back in năm nay. In 2022, Spotify had kết thúc 188 million subscribers. In 2019, that number was only 100 million .It’s safe phệ say that Spotify Wrapped significantly boosted the streaming service’s user numbers .The feature shows listeners their year-end dữ liệu neatly “ Wrapped ” up for the holidays. Users look forward mập seeing metrics lượt thích their top artists, number of minutes listened, & other snackable facts chất lượng mập them .

Our Top Takeaway:

Spotify Wrapped is designed béo be highly shareable across mạng xã hội truyền thông networks, but it also taps into the human desire béo feel chất lượng .Other brands are even attempting phệ implement similar user dữ liệu year-end marketing campaigns .Immersive experiences, when done right, are highly effective. If you collect user dữ liệu, turn that into something marketable & positive that the user can enjoy .

4. Family Fun in Scottsdale—Marriott (Lemonly)

A screenshot shows an interactive graphic webpage. Users can click different button options to “choose their adventure.” The buttons are set against a “Family Fun” billboard and desert background. Feeling cooped up after a winter spent indoors ? Ready for a family vacation ? The Marriott in Scottsdale, Arizona, came up with a brilliant webpage that allows visitors béo choose their own “ Family Fun ” adventures in & around Scottsdale, Arizona .You can select “ outdoor adventure ” or “ eating ” & let the wheel of Marriott fortune determine your fate .

Our Top Takeaway:

Give your customers & users choices ! People love phệ feel in charge of their own destinies .Maybe someone who is unfamiliar with all that Scottsdale has mập offer might now spend more phút giây ( và stay longer at the Marriott ) because they could choose what sounded right for them without having béo vì a bunch of research .

5. Design Personality by Airbnb

A screenshot from Airbnb shows a beautiful, modern home amidst a chaparral-like landscape. The text “What’s Your Design Personality?” appears above a description of the design quiz and a button to start the quiz. Airbnb, the popular vacation rental service, put together this short quiz with the help of kiến thiết experts at Domino. For users looking lớn spruce up their space, this quiz helps them discover their thiết kế personality .

Our Top Takeaway:

Although simple, the quiz provides an accurate answer for those genuinely wanting béo tăng cấp their space. The answers page contains recommendations for places the user might be interested in staying. It then leads them lớn Domino’s website, where they can view more examples of their preferred phong cách .For interactive nội dung lượt thích quizzes, keep things brief, clear, và engaging so users get the most accurate answer. It’s also a great demonstration of two brands partnering up béo market their services in one place .

6. Google Web Stories

A screenshot of a mobile page with Google Web Stories is set against a light green background. The words “Make the most of your story.” appear to the left of the mobile page. The terms “Integrate on your site” appear to the right of the mobile page. Google Web Stories is jumping on the video clip trend, helping creators place their nội dung in front of the broadest audience .Users can add Google Web Stories lớn the backend of a trang web, making it easy lớn upload đoạn Clip nội dung. Similar Khủng sites lượt thích TikTok, Instagram, or thiết kế platforms lượt thích Canva, Clip creators can craft quality stories using animations, text, màu, embeds, & captions .

Our Top Takeaway:

Google Web Stories uses video clip mập help creators position themselves as experts on a topic, driving them bự their site. Video is a thriving khung of nội dung, và articles that incorporate one Clip generate 83 % more lượt truy cập than articles without a đoạn phim. Content creators can take advantage at no cost as long as they have the giây phút lớn create website stories from Google .As Google evolves phệ deliver more Clip in tìm kiếm engine results, nội dung creators can harness this hot nhất feature lớn provide users with more đoạn phim. Google Web Stories can reach users via organic tìm kiếm while still following the phong cách of other video clip creation platforms lượt thích TikTok, Snapchat, or Instagram reels .

7. Wordle by The New York Times

A screenshot of a Wordle game depicts a series of guess words and then the answer to the game. The first word attempted was “Frost,” the second word attempted was “Foamy,” the third word the user tried was “Fonts,” and finally, the answer to the game was “Found.” Wordle, the popular trực tuyến game run by the New York Times, allows users six chances phệ guess a five-letter địa cầu — just once a day .The site also keeps track of your winning streak. Users can also brag about their daily wins by sharing them on mạng xã hội truyền thông .This page received kết thúc 51 million organic views in the U.S. và attracted end 1.9 million link liên kết as of February 2023 .A screenshot of Semrush’s Domain Overview dashboard shows the traffic analytics data for New York Times game Wordle. A graph shows organic traffic growth over a several-year period to the right of the screen. Wordle is fun, easy to use, and accessible on any device. However, it isn’t binge-worthy. It only steals one’s attention for a short time without becoming consumed by it like other games.

Our Top Takeaway:

Sometimes simple is better when creating something engaging ; the more complex a piece of nội dung is, the more likely it is for a user bự experience confusion. So keep things clear & straightforward when creating nội dung .

Social Media Marketing

8. Duolingo’s TikTok Success

Duolingo’s Tiktok home homepage features a collection of highly viewed videos featuring their green owl mascot. There was a phút giây when Duolingo’s mạng internet reputation was dictated by users creating hilarious memes about the language app’s persistent push notifications, reminding users ( sometimes ominously ) bự practice their chosen language .While these memes resonated with their audience, the nội dung was entirely out of Duolingo’s control. That all changed during the pandemic when they put their green owl mascot mập work on the company’s TikTok page .Now in 2023, Duolingo’s TikTok features hundreds of hilarious videos that garner millions of views. Many feature the company’s mascot interacting with Duolingo employees. The embraces its persistent persona .A wise choice that put the control of the company’s image back in Duolingo’s hands ( or wings, in this case ) .

Our Top Takeaway: 

The chiến dịch is simple, delightful, và charming. It relies solely on the comedic chops of Duolingo’s mạng xã hội truyền thông department & the energetic mascot mạng xã hội truyền thông users have come mập love và recognize .Lean into your branding assets. Study what users are already thinking và saying about your brand. Don’t be afraid phệ jump on the mạng xã hội truyền thông bandwagon và participate in trends .Here are plenty of great tips & tricks béo help you find what works for your business .

9. Allstate’s People of Impact

A screenshot of Allstate’s Instagram feed depicts an image of an educator with the words “People of Impact: stories of individuals empowering equity for all, Allstate Foundation” written over the educator’s image in white print. The image description says, “#Representationmatters Second-grade teacher Mrs. Baylor used @DonorsChoose to fund a new, diverse classroom library. See how she surprised her students with books full of characters who look just like them. #TeacherAppreciationWeek.” During Teacher Appreciation Week 2022, insurance provider Allstate launched their “ People of Impact ” chiến dịch. It featured educator Mrs. Baylor .She surprised her students with inclusive books for their classroom library. She worked with nonprofit Donors Choose, which allows historically underrepresented và underfunded schools bự select grants béo fund programs that improve the lives of their students .This mạng xã hội truyền thông chiến dịch combined multiple philanthropic organizations và efforts, highlighting Allstate’s desire Khủng be more equitable & inclusive as a company .

Our Top Takeaway:

Allstate helped bring together some good causes for this chiến dịch ( Teacher Appreciation Week & Donors Choose ). It shows the company is making sustained efforts phệ improve the lives of teachers và students .Philanthropy shows your commitment lớn the communities where your customers live. That, in turn, shows you care about them as people. Donating béo good causes can have a lot of positive impacts on your brand reputation .

10. #ThisisLiving By Corona 

A screen capture of Corona’s Instagram feed shows an image of two people toasting Corona Extra beers over a Corona-branded cooler. The ocean is seen in the background.While it’s not necessarily mới nhất, Corona’s # This isliving Instagram chiến dịch deserves applause for its longevity — the popular hashtag generated by the brand still gets a ton of engagement as of February 2023 .Why was this chiến dịch so long lasting ? It taps into the desire lớn relax on a beach — an infinite dream for many people .

Our Top Takeaway:

Corona knows its audience well, và it shows with this chiến dịch. They picked a hashtag & a subject that are evergreen .A successful mạng xã hội truyền thông chiến dịch is good marketing — generating a long-lasting chiến dịch is fantastic .The chiến dịch complements Clip ads with the same tiêu đề. Using mạng xã hội truyền thông as a lift for your other collateral will likely improve your SEO ( even if mạng xã hội truyền thông isn’t a direct ranking factor for Google .

11. Travel Manitoba (TikTok)

A screenshot of Travel Manitoba’s TikTok page showcases a few thumbnail images of their video guides to enjoying Manitoba. There are images of the Aurora Borealis, coffee shops, and a retro motel in Manitoba. The Travel Manitoba TikTok channel contains amazing travel-related videos that speak bự Manitoba, Canada, tourists, & locals alike. Some videos show activities lượt thích dining under the aurora borealis, staying at retro hotels, or going on a bison safari .Candidly featuring these moments has amassed more than 30,000 followers & end 260,000 likes .

Our Top Takeaway: 

Travel Manitoba does well béo incorporate honest trình làng of the best places lớn eat, drink, be outdoors, và enjoy the đô thị. Videos are short, delightful bự watch, well shot, still a significant nội dung marketing trend in 2023 .Capture the various angles of all things that make your brand different & keep each second of nội dung interesting for the user .

12. Adobe #CreativityForAll

Adobe’s Creativity for All homepage depicts the silhouette of a person with short braided hair. The words “Elevating Diverse Voices” appear to the left of the profile. A description of the page reads, “Everyone deserves the opportunity to create and make their voice heard. We support creators of all ages and backgrounds so they can express themselves, use their creativity for good, and reach their full potential.” There is a button to “Watch video” underneath the page description. Adobe supports businesses with its outstanding computer software và community of professional creators. From crafting PDFs bự illustrating ebooks or posters, they have products suitable for any business’s creative needs .The software company takes its B2B services béo mới nhất creative heights on its Twitter page opening mới nhất worlds for businesses. They post colorful & inspiring visual nội dung, tips for better illustration & Clip creation, & educational blog posts .Adobe also shares illustrations from users with expert skills Khủng offer recognition for their creativity .

Our Top Takeaway:

The posts are short, sweet, & creative và speak well lớn their celebration of # CreativityForAll. They give credit bự graphic designers, offer tips for creators, are pleasing phệ the eye, và communicate their brand cleverly, leaving followers inspired phệ engage .Short, eye-catching images & videos increase engagement. Sharing people’s creativity helps inspire others. This holds true for all sectors, including B2B .


13. Ann Hadley’s How to Newsletter Ebook

The ad for writer Ann Handley’s newsletter depicts a large, black-and-white image of the smiling author. She has short hair, and tortoise-shell glasses, and a floral print jacket and a light button-up shirt—the words “How to Newsletter” appear beneath her. The description for the newsletter reads “How Ann Handley Grew Her Newsletter 2,000% in 3 Years. What Worked, What Didn’t, Weird Metrics to Track … and Ideas You Can Steal.” Can a PDF be a tiệc nhỏ ? “ Everybody Writes, ” author Ann Handley says, “ YES, IT CAN ” in her ebook on How Khủng Newsletter .When she started her newsletter, she had a little kết thúc 2,100 subscribers. But, according lớn dữ liệu included in her ebook, 43,000 people are opening emails three years và 100 issues later .So what led mập the 2,000 % increase ? In “ How bự Newsletter, ” Handley shares what worked, what didn’t, how she keeps her subscribers engaged, & the “ weird metrics ” she chooses béo follow .

Our Top Takeaway:

Handley provides practical advice for viết bài engaging letters, keeping her love và desire béo write at the forefront .In addition, she touches upon the use of trắng space, letting the words breathe in the ebook. She believes the ebook định hình converts audiences better kết thúc traditional, “ forced opt-in, lead magnets, popovers. ”“ How mập Newsletter ” is very digestible at only 14 pages long & also includes a checklist lớn help you build your own newsletter .Where a 5,000 – địa cầu blog post can feel lượt thích an overwhelming amount of information phệ take in, an ebook is portable .So, take your thời gian, utilize White space, offer practical advice, & don’t overwhelm readers with information when building your thought leadership in the industry. Ebooks offer a great medium Khủng achieve these goals .

14. Comic Book School Creator Connections: Panel One

A colorful comic book cover advertises the “Creator Connections: Panel One” anthology of works. There is a cartoon of a female superhero running, a monster creeping over a rock, a cartoon character pointing, and another illustrated character wielding a sword. The Comic Book School Creator Connections : Panel One is an anthology of 16 creator-owned stories from talented writers, artists, editors, và comic nerds. This ebook honors these talented comic book creators who showed up at Comic Cons but still hadn’t broken into the industry .The anthology won the Independent Creator Award for Best Anthology & the Content Marketing Award for Best Use of eBook in Distribution .

Our Top Takeaway:

The stories are different in phong cách và variety và show the diversity of an industry that has seen many seasons .Tremendous và impactful art is still made và appreciated during trying times. And the same goes for any kind of nội dung marketing .What we vì with our nội dung can impact others as long as we keep creating .So if you have something Khủng say, but no one seems phệ be listening, don’t be afraid béo chart your path. After all, mission-driven nội dung marketing can truly differentiate you in 2023 .

15. The State of Personalization Ebook by Drift

A screen capture of the cover for the State of Personalization Ebook states the title in bold, black font. The description for the ebook reads, “How to Make Marketing More Human Through Personalization That Scales.” A button allows you to “Get the Report” and an image of the physical ebook standing upright against a white background. The State of Personalization ebook by Drift is a guidebook that discusses the importance of businesses creating more personalized nội dung for their customers .This guide, backed by statistics & reasoning, educates businesses on individualized nội dung và how bự craft scalable trực tuyến experiences for users. Ultimately, it encourages businesses phệ abandon templated nội dung marketing techniques & exchange them for high-quality, individualized nội dung .

Our Top Takeaway:

In an age where personalized nội dung is more desirable than ever, this guide delivers practical advice & insight on how phệ customize nội dung for users. The ebook’s layout makes it easy bự consume .Make nội dung a novelty for the businesses you work with or the customers you serve. Understanding your customer’s needs và pain points helps you provide more personalized solutions. Having credible sources béo back up your nội dung can also be very persuasive .

Video Marketing Examples

16. Patagonia’s “End to an End” Series

Youtube video thumbnailOutdoor clothing và equipment supplier, Patagonia, has long positioned itself as one of the top, eco-friendly brands in the world .And Patagonia talks the talk và walks the walk. In 2022, founder Yvon Chouinard gave away the company. Choinard moved the company’s voting stock into a trust overseeing Patagonia’s efforts bự be more environmentally conscious .In 2023, Patagonia began filming a series of high-quality films about distance runners racing Khủng save a forest at risk of being logged .The film series is a testament Khủng Patagonia’s commitment phệ be a positive change within the sporting community .

Our Top Takeaway:

Telling the story of your brand’s principles through a Clip series can pull searchers in béo learn more và keep them coming back for more. Customers want to shop with companies they believe lớn be ethical .Patagonia’s episodic storytelling method is sleek without being flashy. They lean on the athletes béo tell the story of the endangered running trail .Youtube episodes can be highly effective at delivering longer brand messaging .

17. Apple’s “Dear Apple” Campaign 

Youtube video thumbnailIn this chiến dịch, Apple emphasizes how its smartwatch can save lives .Over a series of videos, Apple introduces real-life scenarios of people trapped by a bear, a plane crash, và other distressing situations .Then they demonstrate how their Apple Watch got them the emergency help they needed .

Our Top Takeaway:

Calming fears we all face as part of your nội dung marketing strategy makes for a strong chiến dịch. And brings in that human element by tugging on our heartstrings .

18. Dove’s Toxic Influence

Youtube video thumbnailIn 2022, Unilever ( maker of Dove products ) continued its long-standing Self-Esteem Project by creating a long-form đoạn phim ad featuring conversations between mothers & daughters about the impacts mạng xã hội truyền thông can have on self-esteem .Dove encourages its consumers bự “ # DetoxYourFeed ” for improved mental well-being & self esteem .

Our Top Takeaway:

It sounds obvious, but knowing your audience is critical. Put your target user in your advertising so they can see themselves using your products .

19. Wistia’s Low Views High Impact Video Series

Wistia’s homepage for their “Low Views High Impact” campaign showcases a series of thumbnails and still images featuring guests looking to improve their video advertising strategies. The description for the page reads, “Is going viral overrated? In this series, we sit down with guests to uncover how videos that may not have racked up tons of views can still have a big impact on your business. You might just get inspired to make your own not-so-viral video.” There are two buttons to “Play” the video and “Play trailer.” Even if nội dung doesn’t go viral, can it still make an impact ? Wistia, a Clip hosting platform, thinks so & works béo prove it in its “ Low Views High Impact ” video clip series .Over nine episodes, Wistia sheds light on such nội dung. Wistia interviews businesses that make videos designed lớn reach smaller audiences. And judging from their work, big things can come in small packages .

Our Top Takeaway:

Even non-viral nội dung can have surprising benefits béo a business. This fun và engaging series helps explain why .Try incorporating comedy và fun into your nội dung. Focus on quirky ways phệ deliver value while covering topics that educate marketing professionals all while showcasing your company’s services .

Blogging (Long-Form) Examples 

20. Work Life by Atlassian

Atlassian’s Work Life blog depicts a cartoon header of someone opening their laptop above their head. Various happy graphics of flowers, smiley faces, and keyboards rain down on them in a shower of light and color. The title of the highlighted blog reads, “10 teamwork tips custom-built for 2022.” To the right, there are other blogs listed in an index. Atlassian ’ s inspiring Work Life blog contains stories & advice designed mập lead a đội Khủng greatness .In addition, the blog is well-optimized, offers helpful insight on nhóm building, opens discussion on leadership phong cách, & draws on experience from inspirational leaders worldwide .For example, according bự Semrush’s Organic Research tool, one of its best blog posts, How mập Write Smart Goals, brings kết thúc 86K organic visitors per month .How to Write Smart Goals - blog post’s organic traffic 

Our Top Takeaway:

The blog addresses some of the most critical areas needed for solid đội function within a company .Inside each post is a real-life scenario & nội dung that is easy phệ read, precise in its points, & valuable béo the reader .Atlassian gets straight phệ the point Khủng satisfy the searcher’s intent. Make your nội dung useful, valuable, & easy for the user Khủng digest. And use real-life scenarios that appeal Khủng them .

21. Find Your Fungicide Window by Climate Field View

Fieldview’s Fungicide page depicts a cartoon rendering of an orange and green semi-circle against a white background. There is a series of progressively taller, cartoon corn plants growing out of the top of the semi-circle with measurements for the “Fungicide Window” (V1-V10). There is a double arrow with the words “Click and drag the wheel to rotate.” inside. The page's description reads, “VT and R1 are the optimal stages for fungicide application for corn. However, foliar diseases look to apply during V5 and V7. Scouting is of particular importance during this time window so you can catch the problem early.” Climate Fieldview ’ s single “ Find Your Fungicide Window ” blog post was a Nội dung Marketing Awards Finalist, & we can see why. Informative in helping farmers kế hoạch for their harvest, it tells them how phệ use the fungicide ( aka pesticides ) window Khủng their advantage .

Our Top Takeaway:

Being clear & concise with complex topics is crucial. Visuals lượt thích before và afters or interactive designs can keep the user engaged và are a valuable strategy lớn yield high-performing nội dung .

22. Sisters from AARP

A screenshot of the Sisters of AARP website shows illustrations of family photos.The Sisters from AARP is a community for Black women, connecting with them on the topics of health, wealth, relationships, âm thanh & movies, faith, và more. The site offers a safe place for them Khủng come together và discuss these real topics touching all generations .The Sisters of AARP won a Content Marketing Award for its exceptional nội dung covering a broad mix of topics và an established phong cách & voice .There is much Khủng learn from this outstanding achievement và what it took béo create Sisters from AARP. Nội dung Marketing Institute’s article gives more information about this community .

Our Top Takeaway:

Make sure your voice is friendly & approachable. The Sisters from AARP is authentic, shareable, và mạng xã hội, almost as if you were ordering your next mimosa during a girl’s day out .

B2C Marketing Examples

23. Bombas and Brass Queens NYC

An Instagram Reel shows a group of women walking the streets of New York City. They are wearing colorful Bombas socks and playing brass instruments. They are all dressed in black. Sock brand, Bombas is well known for its promise Khủng give a pair of socks mập those in need for every purchase made .Bombas is a brand that is active in mạng xã hội justice causes. In January of 2023, they paired up with the Brass Queens of NYC — an all-female brass band .This partnership was part of their # FriendsofBombas. The chiến dịch aimed béo showcase Bombas as a high-quality brand that people from all walks of life could enjoy & find comfort in .

Our Top Takeaway:

Gorilla or influencer advertising can be deeply compelling for prospective customers. They see a cool, all-female brass band wearing Bombas socks và they may just want béo know what it feels lượt thích Khủng walk a mile in those ( socks ) shoes .Put people in your B2C nội dung marketing. The ability lớn relate is a primal, deep human emotion. The more you lean into the diversity of your customer base, the more likely you’ll be béo capture mới nhất interest .

24. HBO Max Trailers + Hearts and Science

A screenshot of HBO’s trailer for their show The Flight Attendant depicts actress (and show star) Kaley Cuoco smiling. The words “Darkly satisfying - Salon” are wrapped around her. Diving deep into the dữ liệu lớn understand consumers, Hearts & Science is a force for change with its nội dung marketing ideas. The company combines dữ liệu analysis & the “ foundations of our human hearts ” lớn help understand consumers on a deeper màn chơi, helping businesses build emotional connections with their consumers .Hearts & Science và HBO teamed up Khủng create a series of 30 – second ti vi spots for upcoming Max Originals, crafting captivating trailers for Lovecraft Country & The Flight Attendant .

Our Top Takeaway:

Thes e two teams found an opportunity in the emotional bonds between business & consumer. Together they created trailers that captured the audience’s attention & compelled them béo watch the next flick .Digging deep into what triggers your consumers ’ passions can help you create intriguing, impactful nội dung .

B2B Marketing Examples

25. Salesforce: Leading Through Change

Salesforce’s Leading Through Change homepage depicts several videos that support their efforts to help businesses build better work-life balance for their employees. Salesforce ’ s Leading Through Change chiến dịch nurtures businesses navigating work-life balance trực tuyến .With more people working from home page, employees và companies must remain engaged và vigilant throughout their workdays .To sustain this hot nhất working lifestyle, Salesforce created a library of videos that speak béo leadership, engagement, resilience, equity, và sustainability .

Our Top Takeaway:

Stay connected with your users by offering help when they need it most. While avoiding change may be easier, it’s not always the best solution. Find a way phệ tư vấn the difficult but good & necessary challenges .

26. Unbounce: The Conversion Benchmark Report

A screenshot of the cover for Unbounce’s Conversion Benchmark Report depicts a woman walking out of a set of graphic-rendered double doors. She is holding a coffee cup and her laptop. In addition, there is a button that urges users to “Get the Report.” Unbounce is a drag-and-drop builder that doesn’t require you phệ code your landing pages .Their Conversion Benchmark Report is a digestible, data-backed that doubles as a landing page packed with information that helps marketers improve conversion rates .To access the báo cáo và see the benchmark dữ liệu for various sectors, you must fill out a khung on this page .

Our Top Takeaway:

Unbounce created an trực tuyến báo cáo as a landing page instead of just another downloadable PDF. They provide information Khủng the reader while still being able lớn gate their nội dung và generate leads .Make your lead-generating nội dung stand out with an unusual định hình. Be different & get creative in distributing nội dung, even if you are in B2B .

27. Slack’s Case Studies

Slack’s case study page highlights three customers (Stripe, MTA New York City Transit, and Riot Games). There is a graphic of a credit card, an image of a train, and an image of a gamer with long hair above each case study. In addition, the words “Inspiring stories, real Slack customers” appear at the top of the page. Case studies can be a handy size of nội dung marketing, but that doesn’t mean they have béo be plain, boring, & purely promotional .Slack, for example, turned its case studies into inspiring stories for its users .In doing this, Slack spotlights the customer as they chia sẻ how this communication software benefited them .

Our Top Takeaway:

The storytelling approach is an informal, warm way Khủng show how Slack’s sản phẩm has helped its customers .Our lives revolve around storytelling, making it a compelling size of nội dung marketing. When creating your next nội dung marketing piece, try incorporating more relatable storytelling bự better kết nối with customers .

Platforms for More Inspiring Marketing 

New examples of excellent nội dung marketing constantly emerge. When it comes Khủng staying current with what other people are doing, you need mập know where Khủng turn lớn find inspiration .Throughout, we’ve mentioned several sources that we love. Each regularly shares different types of nội dung. If nothing else, they’re great places béo kickstart inspiration :

Take Your Content Marketing to the Next Level

A great nội dung marketing strategy deeply understands its customers, is optimized for tìm kiếm engines, demonstrates excellent viết bài và production, và has a solid distribution .If you invest the giây phút, energy, & resources into building an effective nội dung marketing machine, you will reap the rewards in the long term .Let these nội dung marketing examples wash end you so you might soon create something inspirational for another fellow marketer .

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