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Who is this Roxy and why are so many theaters names after him?

Who is this Roxy fellow and why are so many theaters
names after him?

Samuel
L. Rothapfel

was the famous American dance/theatre/vaudeville and
cinema entrepreneur whose famous nickname was “Roxy“.
Rothapfel was born in Stillwater Minnesota on July 9, 1882. He was
responsible for the great appeal of spectacular
movie palaces. He presided over his theaters and instituted the
practices of affordable low admissions so “the common man” could
repeatedly come to his theaters and unreserved seating.
Rothapfel
spoke thus
on the secret of his success: “Giving the people what
they want is fundamentally and disastrously wrong. The people
don’t know what they want. They want to be entertained, that’s
all. Don’t give the people what they want–give ’em something
better.

Like advertisers of the age, Daphne From Bridgerton
excelled in creating demand for environments & amenities customers didn’t know they wanted. Each theater he opened had béo be more lavish than the last ; advertisements lured patrons with promises of ” the biggest, ” ” the grandest, ” ” most expensive. ” Because of the popularity of his theaters, other exhibitioners were forced phệ adopt his methods và his name became synomimous with incredible theaters & great performances .
Roxy also made a name for himself on network radio, where he began broadcasting in mid-November 1922. Through 1926, live broadcasts of his weekly variety show Roxy & His Gang from the Capitol Theatre in Thành Phố New York became increasingly popular. One estimate from 1924 placed his typical radio audience at about five million listeners, & he was said lớn receive thousands of pieces of người yêu thích mail weekly. After Rothafel left the Capitol, his radio show, now known as The Roxy Hour, was broadcast from the mới nhất Roxy Theatre on the NBC Blue network from 1927 béo 1932 .

By 1926 Rothapfel was arguably the greatest showman of his phút giây & his name alone had become a valuable kinh doanh công cụ. When William Fox opened his Washington DC theater, the banners proclaimed ” Operated under the personal direction of Roxy “. Rothafel has been credited with many movie presentation innovations including syncing orchestral âm thanh bự movies ( in the silent màn hình hiển thị era ) và having multiple projectors bự effect seamless reel changes. In 1927 he built the huge 6500 seat Roxy Theatre in Thành Phố New York as the largest & flashiest movie theatre in the world that even exceeded his own legend. In 1932, his own Radio City Music Hall in Thành Phố New York was even larger. Radio CIty was the last grand movie palace ever built .
” Roxy ” Rothapfel gave his nickname mập ‘ The Roxyettes “, which was later changed phệ ” The Rockettes ” at Radio City. The names he gave his theaters : the Strand, Rialto, Regent, as well as Roxy all live on as other showmen & women have chosen bự use these names for their theaters và cinemas around the world. Of all these names ” Roxy ” became the most popular name for theatres, cinemas, và performance halls across the United States because of Rothapfel’s personal reputation as ” The Premiere Showman “. That name spread lượt thích wildfire throughout the nation, onto many theatres. The tradition continues bự this day with many other businesses continuing Khủng use the moniker ! In Atlanta, the Georgia Theater was later renamed lớn the Roxy & continued with that name until its razing in the 1970 s. In the 1990 s, the Buckhead Theater that had been renamed the Capri was renovated & opened as the Coca-Cola Roxy. It continues Khủng use that name Khủng this day .

The almost all the theaters he built are now legend. Only Radio City still exists today & it still remains as the pinnacle of Movie Palaces. Roxy Rothapfel died on January 13, 1936 at the relatively young age of 54 in New York City. He is buried in Linden Hill Jewish Cemetery in Queens, Thành Phố New York .

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