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The Surprising History of Halitosis – Dental Depot

last week on our blog, we got to the bottom of bad breath and teach you how to treat it. This week, we ’ ra dive into the surprise history of halitosis and how a commercialize campaign changed the way we see, er smell, bad breath .

We’ve Always Known our Breath Stinks

People have lived for millennium without the freshest of breath, and it has even been discovered that early people tried to fix this trouble. In fact, it ’ s a subject the Smithsonian has written respective articles on, detailing the different ways that ancient peoples tried to freshen up .
The Egyptians, for exercise, made an early human body of a breath mint about 3,000 years ago. They mixed up batches of boil herbs and spices and blended them with beloved to make sweets that could be chewed or sucked on. The Chinese are credited with creating the first gear soup-strainer – made from boar bristles – in the 1400s. And while boar bristles may sound rough by today ’ south standards, it ’ south surely an improvement on the Babylonians trying to brush their teeth with twigs 5,000 years ago !

Introducing the Antiseptic

The 1860s saw the beginning of antiseptic use. Surgeons like Dr. Joseph Lister began using antiseptics in their operatories and found that patient survival rates improved .
Dr. Joseph Lawrence and Robert Wood Johnson, founder of Johnson & Johnson, took notice and began to promote antiseptic as the new manner of protecting patients .
then, in 1879, Lawrence created a raw antiseptic for use in surgeries and for cleaning wounds. He called it Listerine gargle, named in honor of Dr. Lister .
The Lambert Pharmaceutical Company bought the rights and rule to Listerine and began to market it for all sorts of ailments. By 1895, studies showed Listerine ’ s effectiveness for killing germs in the mouth, which made dentists and their patients take detect .

Creating a Market for Mouthwash

Let ’ s get something square : Listerine did not invent bad breath, they just figured out a cagey way to create a market for their product .
It was during the 1920s that bad hint became more than just a fact of life. And it was Gerald Lambert, the son of the owner of Lambert Pharmaceutical Company, who came across the term, “ halitosis, ” in an old checkup journal. Halitosis is an old latin give voice mean, “ bad breath. ” But because of its scientific-sounding identify, people started to pay care. It was framed as a aesculapian discipline that required treatment, and of class, the prescription drug was Listerine gargle.

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Halitosis Hysteria!

Enter Edna, a beautiful young womanhood with all of the charm and social graces that made her desirable, except for one black flaw – Edna suffered from halitosis. What made it worse was that she didn ’ t even know it ! not even her closest friends would tell her and so Poor Edna, despite all of her charms, was “ always the bridesmaid and never the bride. ”
This ad campaign created lewd, fast-tempo play for readers to identify with, creating a necessitate for the product to avoid the like social-shaming circumstances Poor Edna found herself in .
And it worked .
Listerine ’ s annual sales went from a small over $ 100,000 in 1921, to more than $ 4 million per annum in 1927. By the late 1920s, Listerine was the country ’ randomness third-largest print advertiser. To put that into position with today ’ mho money, that ’ s an increase from $ 1.3 million to $ 57.5 million .

A Modern Mouthwash

today, Listerine is a Johnson & Johnson intersection, and part of the $ 6 billion oral hygiene diligence .
And while the change of think surrounding bad breath may have been provoked as a sales scheme, that doesn ’ t make it any less on-key that antiseptic gargle in truth is a good accession to your oral health care everyday. And Listerine gets the job done with fair thirty seconds of lap, twice a day, it ’ s not that a lot added campaign in exchange for a whole fortune of profit to keep your mouth healthy .

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What do you think of Poor Edna ? Would you have bought into the history they were selling ? Tell us on chitter @ DentalDepotOKC or @ DentalDepotTuls
Dental Depot has not received endorsement for this article. It is meant for entertainment and educational purposes lone .

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